WHY ORANGE?
In 2003, when the newly formed RAF Board of Directors decided to put the RAF logo on shirts, they turned to local Bozeman outdoors apparel and wader manufacturer Simms. Their fishing shirts were known for their proven outdoors-tested quality. The short list of colors came down to two: an earthy, moss green and an almost iridescent orange. They decided to try both colors, and the choice was made at Florida’s Sun ’n Fun that year when RAF attendees discovered that they could see each other quickly in the large crowd wearing the orange shirts. RAF then-Director Tim Clifford said, “Obviously, the orange is our color. We can own it.” The RAF adopted orange, and from that point forward, the orange brand color became woven into the RAF culture. RAF attendees turned heads when they showed up for local, state, and federal land use and planning meetings. The RAF became known and respected as “the guys in orange.”
The RAF orange is also a sensible choice for outdoors activities we enjoy, especially flying. Consider a scenario where you want to spot, or be spotted. It’s definitely noticeable. To illustrate, we asked RAF supporter and videographer Charley Voorhis and RAF President Bill McGlynn to take to the air and help us prove that RAF orange really does stand out (photo below). Whether you are in a crowd at Sun ’n Fun, Oshkosh, or out flying the backcountry — if you want to be seen, wear RAF orange!
Check out the RAF Outfitter, where you’ll find all kinds of pilot-tested consumer products and RAF logo-wear. You’ll see colors as vibrant as “Inferno Orange” so you can really stand out as an RAF supporter, indoors and out. Every purchase you make helps the RAF mission.
Submitted June 8, 2026
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