RAF OUTFITTER FEATURED VENDOR: SHAYLA SWANSON OF SAUCE

Competitive Nordic ski racing is, “Probably the hardest aerobic sport you can do,” says Shayla Swanson, former Canadian national team member. Shayla likens her passion for demanding outdoor mountain sports to starting and managing her successful Bozeman-based business, Sauce. “My tolerance for hard things is abnormally high,” she admits with a laugh.


The RAF proudly selected Sauce as one of its local vendors, and Sauce headwear “flies” out of the RAF Outfitter store. The RAF was impressed with Sauce’s commitment to cottage industry service and versatile production capacity. Everything happens under one roof at their Bozeman, Montana location – from design, through manufacture, to packaging. “We choose to keep things local and domestic,” Shayla says. Now, Sauce products sell across North America and are worn by all ages, countless teams, and all kinds of sports clubs. “We are proud of the quality of everything that goes out of our door,” Shayla says in her company video. 


Shayla was raised among the Canadian Rockies in Canmore, Alberta, and from a very young age engaged in adventure and endurance sports. When she wasn’t outdoors, she was at her sewing machine practicing her “Middle School nerdy hobby” of making things out of fabric. She started making headwear for her ski team, then realized there was a market for warm hats that are so comfortable that people forget they’re wearing them.


She moved to Bozeman to finish her education in Exercise Science from Montana State University, and explains that a coach with a good reputation, plus the chance to live among the Bridger and Gallatin Ranges, was enough draw to resettle in the US. Her enterprise became her professional focus, and she started with a few hat designs cut and sewn from bolts of pre-printed fabric, but she and her creative crew decided to design their own imagery. They invested in very specialized imprinting equipment to infuse their sprightly colors on plain fabric in a process called dye sublimation, committing themselves to working out all the new technology. “It was a tremendous leap in flexibility, quality, and waste reduction,” Shayla points out, adding, “Our machinery is one of a kind. We’re on our own if something goes wrong. The closest place for service is Seattle.”


For the past dozen years, Sauce has offered its Sauce For a Cause program. Anyone is invited to submit design ideas, and the public votes for their favorite. Sauce produces the winning hat as a limited edition item and donates a portion of those sales to the design winner’s charity of choice. The contest has benefited Huntington’s disease research, The Cure Starts Now cancer research, Erin’s Hope Project, animal shelters, local schools, and the Absaroka Beartooth Wilderness just to name a few.


And why the quirky name, Sauce? “Our products add zest to your wardrobe, just like sauce adds zest to a dish you eat,” Shayla says. “Sauce is the perfect name for our spicy, colorful, and tasteful activewear.”


See a short video on the Sauce story here.


The RAF Outfitter offers Sauce items in adult and youth sizes. Color choices are Molten, Autumn Harvest, Dark Coral; or for warmer protection from northern winters, select fleece-lined Snowy Night or Grey Embers. See the Sauce selections in the RAF Outfitter here.


By Carmine Mowbray

Submitted January 19, 2026

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