RAF OUTFITTER FEATURED VENDOR: PAMELA COX OF DAWGMUFFS

Pamela Cox is a designer. Professionally, she practiced architecture for a boutique firm in Dallas that was known for its roster of award-winning projects like libraries, the Dallas Zoo Veterinary Hospital, the Visitors Center at the Dallas Arboretum, and an array of beautiful private residences. She retired from that architectural firm and continued designing upscale Texas ranch homes. Now Pamela and her husband John live on, and manage the ranch that John’s great aunt and uncle homesteaded in west Texas in 1907. When the current generation expressed no interest in the ranch, John and Pamela bought them out. They run cattle, “and lots of wildlife. John has tamed anything with a heart,” she says.

Pamela was raised in Indiana, where farm animals need little space to graze the abundant forage. But on their Texas spread, their nearest neighbor is five miles away. John flies their Cessna 185 off their grass strip, and as is not uncommon in Texas, uses it to keep an aerial eye on fences, water sources, and their widely dispersed herd. Like the Old West, cowboys come in to help John round up, brand, and work the cattle seasonally. 

John has always loved flying in the mountains. The wedding gift he gave Pamela was a custom fly rod and one week of fly fishing instruction in Livingston, Montana; then a week of plying her new skills in Idaho’s Frank Church River of No Return Wilderness. “That’s where we spent our honeymoon,” Pamela says. They’ve enjoyed fishing as far away as Argentina, and many flying adventures throughout the US for the last 33 years, adding campouts in Idaho’s Wilderness airstrips, Montana, and Alaska.

Developing DawgMuffs

“I never even knew I loved dogs until John and I got our our first one thirty-three years ago, and twelve more have followed,” Pamela explains. They were heartbroken to learn that their beloved dogs had become deaf from flying with them. “We used ear protection on them, but did not realize our dogs were going deaf until it was too late,” she says. John encouraged her to put her creativity toward a better solution. “I’m a designer at heart,” Pamela says, “If I’m not designing houses, I’m designing these,” she adds.

She began researching the physiology of canine hearing and built her own digital sound chamber. She experimented with different materials, each with unique sound-suppressing characteristics. She then reached out to the Veterinary College at Purdue University to help obtain empirical data. The results were earth-shattering, as her prototype demonstrated a solid 70db reduction in noise. During testing, a behavioral veterinary doctor commented on the additional benefit that the cap acts like a therapeutic weighted blanket, and can ease a pet’s anxiety while cutting the noise. Test results were received by an appreciative audience at the American College of Veterinary Internal Medicine Forum in June of 2025. 

“Then I worked on designs that would fit and stay on the dog,” she said, leading to a study of the varied shapes of dogs’ heads and ears, so unlike a human head. “My aim was that the cap was comfortable enough for the dog to sleep while wearing it.” The result is her patented two-strap design that prevents slipping or removal.

After the laborious patent process, Pamela needed to find the right domestic manufacturer. She was delighted to find an innovative “mom and pop” sewing shop in Wichita Falls, Texas, that was willing to gear up for production. DawgMuffs have now come to market – with a growing number of satisfied customers – and the RAF Outfitter is proud to offer them. 

The DawgMuff website really sums up Pamela’s goal: “Elevating pet comfort through thoughtfully crafted hearing protection that fosters serenity and joy for dogs.”

See the RAF Outfitter to order yours!

Submitted March 24, 2026

By Carmine Mowbray